Communication Strategy and Strategic Marketing for Cultural Organizations

The Heritage Management Organization 

Training Heritage Leaders

Autumn 2019

Executive Leadership Development in Heritage Management Workshops 

Communication Strategy and Strategic Marketing

for Cultural Organizations

1-3 November, 2019

Location: Meropeion Foundation, Dionysiou Areopagitou 45, 117 42 Athens, Greece

Today, more than ever, it is critical that strong messagesbe part of an effective communication strategyfor today’s leaders. By focusing more on content, when embracing traditional as well as social media, leaders can more effectively manage and enhance the reputation of their organizations.  

This 3-day interactive, content-driven course is a focused learning experiencethat provides a systemic approach on how to successfully attract the attention of key audiences through traditional, new and social media. At the end of the workshop, participants will have a working guide to effectively communicate news, initiatives and announcements of their organization.

The workshop’s instructor, Derwin Johnson, has a 20-year experience as a journalist for CNN and ABC News and is a professional media consultant and trainer.

·      For participation costs/fees, contact us at inherity.info@gmail.com

·      A. G. Leventis Foundation scholarships (partial or full coverage towards tuition, board and accommodation) will be available for heritage managers working on (broadly defined) Greek cultural heritage (excluding airfare/travel expenses and our Organization’s 2019 membership fee).

·      J. M. Kaplan Foundation Scholarships (partial or full coverage towards tuition and accommodation) will be available for individuals actively involved in the research, study and promotion of a) the sites of Corinth, Delos, Larisa, Olympia, Pylos, and Sparta in Greece; b) the site of Stobi inRepublic of North Macedonia; c) the site of Tipasa in Algeria(excluding airfare/travel expenses and our Organization’s 2019 membership fee)

·      Various other scholarships as well as Heritage Management Organization scholarshipsfor participation will be available for qualified candidates (excluding airfare/travel expenses and our Organization’s 2019 membership fee). 

To apply for this workshop please:

·     fill in and submit the Executive Leadership Program in Heritage Management application form; 

·      2) after receiving confirmation of receipt of your application, complete the application process by submitting your curriculum vitae, personal statement and reference letter(which may come in separately by your referee at their earliest convenience). Please submit all your application documents by email to inherity.info@gmail.com. Applications should not exceed 750 words in total and your curriculum vitae should be no more than 1000 words.

·     A reasonable proficiency in spoken and written English is required to attend the course. In order to assess it, applicants will be asked to participate in a personal (spoken) interview.  

After approval of their application file, participants will receive an official letter outlining in detail the conditions of participation.

Heritage Management Organization Membershipis required for participation in all of our Organization’s Executive Leadership in Heritage Management Workshops. Recipients of scholarships for participation in this workshop are (generally) required to pay the general membership fee (100 Euros).

Spaces for this workshop are limited, so please apply early

Deadline for Applications: Tuesday, 1 October 2019 

For questions regarding the application process and the administrative aspects of the course, contact Dr. Eleni Drakaki at inherity.info@gmail.com

Interpretive Writing for Natural and Cultural Heritage

The Heritage Management Organization 

Training Heritage Leaders 

Autumn 2019

Executive Leadership Development in Heritage Management Workshops

Interpretive Writing for

Natural and Cultural Heritage 

A jointly certified course by Interpret Europe and the Heritage Management Organization

16-20 November 2019                                                                                                        (with available option of a 3-day course on 16-18 November)

Location: The Heritage Management Organization Headquarters

Kimonos 11 & Pagkalou streets, 19200, Elefsina, Greece

The key to effective word-based Heritage Interpretationis written text thatgrabs andholds the reader’s attention.

During a 5-day course participants will discover andpractice a wide range oftechniquesto engage readersand masterthe techniques ofinterpretive writing. Participants who will choose to attend the full 5-day course will have the opportunity to strive to become a CertifiedInterpretive Writer awarded by Interpret Europe, the European Association for Heritage Interpretation, after successfully completing, and being assessed on, the following exercises:

1) develop a strong theme for a piece of interpretive writing 

2) turn a poorly written and laid out graphic panel into a good example of interpretive writing and panel presentation

3) prepare a piece of interpretive writing incorporating the techniques taught in the course

4) edit and rewrite some difficult text utilizing the principles of interpretive writing and the importance of plain language 

In addition to the tasks above, participants will take part in a range of other exciting activities. This includes a visit to the Elefsina archaeological site looking at how it is interpreted - creating a new graphic panel. Participants will also write a creative interpretive text about their chosen heritage feature in Elefsina.

3-day option 

This year we are offering a 3-day option from 16-18 November. Participants selecting this option should be aware that: 1) 16 additional hours of coursework must be done at home, including completing the certification tasks; 2) they will receive a certificate from The Heritage Management Organization (HERITΛGE). Please indicate your preference on the form. 

Your Trainer

The course’s instructor, Steven Richards-Price, is an Interpret Europe Training Team member, former IE Supervisory Committee member, former Chair of the Association for Heritage Interpretation (AHI-UK), Vice-Chair of Interpret Wales, and a heritage interpreter with many years of practical experience working for natural resources agencies in Wales, UK. He has been running this course for the past two years, with excellent feedback from the participants.

·      For participation costs/fees, contact us at inherity.info@gmail.com

·      Various scholarships as well as Heritage Management Organization scholarshipsfor participation will be available for qualified candidates (excluding airfare/travel expenses and our Organization’s 2019 membership fee). 

To apply for this course: 

·     fill in and submit the Executive Leadership Program in Heritage Management application form; 

·      2) after receiving confirmation of receipt of your application, complete the application process by submitting your curriculum vitae, personal statement and reference letter(which may come in separately by your referee at their earliest convenience). Please submit all your application documents by email to inherity.info@gmail.com. Applications should not exceed 750 words in total and your curriculum vitae should be no more than 1000 words.

·     A reasonable proficiency in spoken and written English is required to attend the course. In order to assess it, applicants will be asked to participate in a personal (spoken) interview.  

After approval of their application file, participants will receive an official letter outlining in detail the conditions of participation.

Heritage Management Organization Membershipis required for participation in all of our Organization’s Executive Leadership in Heritage Management Workshops. Recipients of scholarships for participation in this workshop are required to pay the Heritage Management Organization’s 2019 membership fee (100 Euros).  

Spaces for this workshop are limited, so please apply early

The deadline for applications is Monday 14 October 2019

For further details about the course, you may contact

Steven Richards-Price at steven@writing4visitors.com

For questions regarding the administrative aspects of the course, you may contact Dr. Eleni Drakaki at inherity.info@gmail.com

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Human Resource Management for Heritage Organizations

The Heritage Management Organization

Training Heritage Leaders

Autumn 2019

Executive Leadership Development in Heritage Management Workshops 

Human Resource Management 

for

Heritage Organizations

4-6 October, 2019

Location: Meropeion Foundation, Dionysiou Areopagitou 45, 117 42 Athens, Greece & Syllogos ton Athinaion, Kekropos 10, Plaka, 10 558 Athens, Greece

This workshop explores the crucial subject of people management in not-for-profit Heritage Organizations. People are simultaneously the largest single item of operating costs and the only source of conservation, service and innovation. They are therefore the key asset in all organizations focused on those objectives and the management of people is a key concern for executives.

During these 3 days, the importance of human resource management in not-for-profit organizations and the distinctive nature of such organizations (public and non-government; large and small) will be investigated. The different stages of management of employees and volunteers will also be examined, in an effort to identify the key issues and the practical options available to managers who are not HRM experts. 

The course involves working with the participants to surface their issues and concerns, to encourage mutual sharing and learning and to developing ideas and networks. 

Please note that these three days offer an opportunity for reflection and learningand for that, active participationfrom all course members is required. This course does not come with a pre-established set of answers. It is the firm belief of its organizers and leaders that whilst it is possible to learn from existing research and experience, there is no ‘one best way’ that fits every organization: people management is different in every context and it is the responsibility of managers in each case to understand their situation and to take appropriate action. 

The workshop’s leader, Chris Brewster, is Professor of International Human Resource Management at the Henley Business School, University of Reading, UK. In addition to his teaching role and consultancy assignments for many private sector organizations, Prof. Brewster has worked with the United Nations, many of the UN organizations and agencies, the European Commission, the IFC and the AfDB, NGOs and other international organizations on various aspects of their own human resource management. A prolific author with 30 books and over 200 articles published, Prof. Brewster has also been entrusted with drafting the new six-year HRM strategy for UNESCO and was awarded in 2002 the Georges Petitpas Memorial Award by the World Federation of Personnel Management Associations (WFPMA) in recognition of his outstanding contribution to international human resource management.  

·      For participation costs/fees, contact us at inherity.info@gmail.com

·      A. G. Leventis Foundation scholarships (partial or full coverage towards tuition, board and accommodation) will be available for heritage managers working on (broadly defined) Greek cultural heritage (excluding airfare/travel expenses and our Organization’s 2019 membership fee).

·      J. M. Kaplan Foundation Scholarships (partial or full coverage towards tuition and accommodation) will be available for individuals actively involved in the research, study and promotion of a) the sites of Corinth, Delos, Larisa, Olympia, Pylos, and Sparta in Greece; b) the site of Stobi inRepublic of North Macedonia; c) the site of Tipasa in Algeria(excluding airfare/travel expenses and our Organization’s 2019 membership fee)

·      Various other scholarships as well as Heritage Management Organization scholarshipsfor participation will be available for qualified candidates (excluding airfare/travel expenses and our Organization’s 2019 membership fee). 

To apply for this workshop:

·      1) fill in and submit the Executive Leadership Program in Heritage Management Application Form

·      2) after receiving confirmation of receipt of your application, complete the application process by submitting your curriculum vitae, personal statement and reference letter(which may come in separately by your referee at their earliest convenience). All your application documents may be submitted by email to inherity.info@gmail.com. Applications should not exceed 750 words in total and your curriculum vitae should be up to 1000 words maximum.

·     3) a reasonable proficiency in spoken and written English is required to attend the course. In order to assess it, applicants will be asked to participate in a personal (spoken) interview.  

After acceptance of their application file, participants will receive an official letter outlining in detail the conditions of their participation.

Heritage Management Organization Membershipis required for participation in all of our Organization’s Executive Leadership in Heritage Management Workshops. Recipients of scholarships for participation in this workshop are required to pay the general Heritage Management Organization’s membership fee (100 Euros). 

Spaces for this workshop are limited, so please apply early
Deadline for applications: Tuesday 10 September, 2019                                                                  

For questions regarding the application process and the administrative aspects of the course, contact Dr. Eleni Drakaki at inherity.info@gmail.com