Interpretative Writing for Natural and Cultural Heritage Workshop

Interpretative Writing for Natural and Cultural Heritage Workshop

A Jointly Certified Course by Interpret Europe and the Heritage Management Organization

part of The HMO Executive Leadership Program

11-15 September, 2017

Location: HMO Headquarters at Kimonos and Pangalou 11, Elefsina, Greece 

The key to effective word-based Heritage Interpretation is written text that grabs and holds the reader’s attention. During a 5-day course participants will discover and practice a wide range of techniques to engage readers and master the techniques of interpretive writing. Participants will be assessed on the following exercises:
1) develop a strong theme for a piece of interpretive writing
2) turn a poorly written panel into a good example of interpretive writing
3) write an interpretive writing piece incorporating the techniques taught in the course 4) edit and rewrite some difficult text utilizing the principles of interpretive writing
5) write the text for a sign aimed at changing visitor behavior
6) write the script for a piece of interpretive audio
The course’s instructor, Steven Richards-Price, is an Interpret Europe Training Team member, former IE Supervisory Committee member, former Chair of the Association for Heritage Interpretation (AHI-UK), Vice-Chair of Interpret Wales, and a heritage interpreter with many years of practical experience working for natural resources agencies in Wales, UK.

• All applicants will also be registered (if not already) as individual or professional members of Interpret Europe. Knowledge of heritage interpretation will not be necessary but any level of experience of writing for visitors will be a plus.
  
  
• The course fees will be 425 Euros (tuition, light lunch and refreshments) or 400 Euros (tuition). Please see the Interpretive Writing Course Booking Form
  
  • HMO scholarships (for tuition only) will be available for participants from Balkan countries. Applicants from other countries who are employees of national ministries of culture, education, tourism and sports working on heritage are advised to inquire for partial scholarship opportunities.
    
    
    
  • To apply for this course, please:
    o 1) fill in and submit the HMO Executive Leadership Program in Heritage Management application form;
    

  
  

  o 2) after receiving confirmation of receipt of your application, complete the application process by submitting your curriculum vitae and a personal statement. A reference letter is not required for this course. However, if you wish to and/or are applying for an HMO scholarship, please be aware that a letter of reference should come in separately by your referee at their earliest convenience. Please submit all your application documents (and reference letter) by email to inherity.info@gmail.com. Applications should not exceed 750 words in total and your curriculum vitae should be no more than 1000 words.

  
  
  
  

  • A reasonable proficiency in spoken and written English is required to attend the course. In order to assess it, applicants will be asked to participate in a personal (spoken) interview.
    
  • After approval of their application file, participants should arrange payment for the course and to book their accommodation in Elefsina by filling in and submitting the Certified Interpretive Writer course fees and accommodation Booking Form
    
    
    Spaces for this workshop are limited, so please apply early
    The application deadline is Friday August 11 2017
    For further details about the course, you may contact Steven Richards-Price at steven@writing4visitors.com
    For questions regarding the administrative aspects of the course, you may contact Dr. Eleni Drakaki at inherity.info@gmail.com 
    
  
  

HMO Training Heritage Leaders

Autumn 2017

Executive Leadership Development in Heritage Management Workshop Series 

BRAND NEW THINKING: BRANDING HERITAGE ASSETS

13-15 October, 2017
Location: Athens

What role does brand play in the management of heritage?
The concept of 'heritage' is a slippery thing, knotted together with questions of power, identity and control. The idea of 'brand’ similarly provokes vociferous debate, either responsible for a reductionist Disneyfication of culture or an essential and powerful tool in the 21st century. What happens when these worlds collide?

A 3 day journey to explore the relationship between brand and heritage
If you’re curious, skeptical or converted, come and join us on a 3 day journey that explores these critical questions. Through theoretical presentations, field research and practical exercises, we will work together to interrogate the relationship between brand and heritage. The experience will give you the tools to deconstruct and analyze a brand, build brand direction and strategy and understand how to effectively use brand in heritage management.

The program will be delivered by HMO’s ambassador, the UK company THE SEEKING STATE, a creative consultancy seeking to help clients redefine how we engage with culture.
The workshop’s instructor, Frances Croxford of The Seeking State, has a wide experience with branding of leading cultural organizations such as Tate modern, the British Museum, the Royal Academy of Arts, the V&A museum, the State museum of Copenhagen and others.

•   Suggested donation for participation: 1500 Euros (tuition, refreshments and light lunch)
  
•   All applications will be considered for a scholarship.
  
•   Headley Trust scholarships (partial or full coverage towards tuition, board and accommodation) will be available for participants from Balkan countries and Turkey (excluding airfare/travel expenses and the 2017 HMO membership fee).
  
  To apply for this workshop please:
  

  •   1) fill in and submit the HMO Executive Leadership Program in
    Heritage Management Application Form
    
  •   2) after receiving confirmation of receipt of your application, complete the application process by submitting your curriculum vitae, personal statement and reference letter (which may come in separately by your referee at their earliest convenience). All your application documents may be submitted by email to inherity.info@gmail.com. Applications should not exceed 750 words in total and your curriculum vitae should be up to 1000 words maximum.
    
  •   3) a reasonable proficiency in spoken and written English is required to attend the course. In order to assess it, applicants will be asked to participate in a personal (spoken) interview.
    
    

  After acceptance of their application file, participants will receive an official letter outlining in detail the conditions of participation. HMO membership is required for participation in all HMO Executive Leadership in Heritage Management Workshops. Participants will be asked to arrange payment of the HMO Membership Fee for 2017 and book their accommodation in Athens by filling in and submitting the HMO Branding Workshop 2017 Booking Form Recipients of scholarships for participation in this workshop are required to pay the general HMO membership fee (100 Euros).
  
  Spaces for this workshop are limited, so please apply early
  The first application deadline is Friday September 8, 2017
  
  For questions regarding the application process and the administrative aspects of the course, you may contact Dr. Eleni Drakaki at inherity.info@gmail.com